Dark Patterns List

The original website about deceptive patterns also known as quotdark patternsquot - tricks used in websites and apps that make you do things that you didn't mean to, like buying or signing up for something.

There are 12 types of dark patterns you should know about and each one is used extensively on the internet to manipulate your every move.

This has led to what are called quotDark Patternsquot, or shady ways of tricking you into performing actions without you knowing. It's important that you are aware of these patterns, and so below are a list of dark patterns with interactive examples. The more you know, the more control you will have.

A dark pattern also known as a quotdeceptive design pattern quot is a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills. 123 User experience designer Harry Brignull coined the neologism on 28 July 2010 with the registration of darkpatterns.org, a quotpattern library with the

2. Kinds of dark patterns There are 12 kinds of dark patterns, and it's best to avoid all of them Friend spam, forced continuity, disguised ads, confirmshaming, bait and switch, hidden costs, roach motel, privacy zuckering, misdirection, price comparison prevention, trick questions, and sneak into basket.

Dark patterns are typical of monopolistic firms that have customers who have a lack of viable alternatives. They are also used by transactional marketers who aren't looking to establish a relationship with a customer but simply want to close a single sale. Dark patterns may enrage the public and reduce customer satisfaction.

Professor Solove's curated reading list on dark patterns. Includes books and articles worth reading and videos worth watching.

Important note The Dark Patterns Tip Line does not provide legal help. Reporting a dark pattern here helps raise public awareness and contributes to a list of examples for policymakers, enforcers and researchers.

Thomas' Dark Pattern Cheatsheet On this page, I keep an updated list of research that describes dark patterns. Dark patterns are interface design tricks that navigate people's decision-making by steering, coercing, or deceiving them into actions they would not necessarily engage in if they knew the consequences.

Check out this article for 18 types of dark patterns with examples and learn how to avoid them in your design!