Shein Hong Kong

The shift to Hong Kong is significant. Shein had deliberately sought a listing outside of Chinese jurisdiction first in the U.S., then in London to solidify its identity as a global brand rather than a China-based company. A Hong Kong IPO, while still a major international move, could undercut that global image, especially in the eyes

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Hong Kong was not Shein's first choice, Reuters revealed. The company first hoped to be listed on the American stock market in New York, but was shot down. It next tried for an initial public offering in London, an effort which continued until earlier this year. However, although it received the approval of London regulators, it failed to win

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Shein's plan to reportedly list in Hong Kong comes just days after Chinese EV battery maker CATL raised 4.5 billion in the world's largest IPO this year.

Shein is working towards a listing in Hong Kong after the online fast-fashion retailer's proposed initial public offering IPO in London failed to secure the green light from Chinese regulators

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Shein's planned listing in Hong Kong will help the online fast-fashion retailer avoid sharp investor scrutiny of its supply chains while tapping into capital from the mainland and emerging market