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While a new primary logo has been established, Army West Point will continue to use Black Knights as a nickname. Fans can go to nike.com or goarmywestpoint.com for immediate purchases or pre-sale ordering. Most retail outlets that sell Army West Point merchandise will have products with the new branding by the end of April.

Army West Point's sharp, minimalist rebrand with new name and logo The newly-named Army West Point Black Knights showed off a new name, new logo and new uniforms during a Monday announcement.

Army West Point Athletics Unveils New Logo and Uniforms On April 13, Army West Point Athletics unveiled a new logo system that defines the visual identity and look for the Academy sports teams for years to come. With the goal of developing an innovative and consistent athletic identity while honoring the Academy's legacy and tradition, U.S

The new logo takes its basic design from the West Point crest. Photo Credit Army Cadets and other attendees received a T-shirt with the new branding following the event.

WEST POINT, N.Y. -- Army West Point Athletics introduced a new brand and identity system on Monday that sets the visual direction for years to come. The updated identity provides a fresh look at

The initial unveil Monday showed Army West Point with the option to go with solid black or white shirts and pants. The new logo falls in the neckline of the jersey and on the hip of the pant.

After a rebranding process with Nike that took 18 months, the athletic teams of the United States Military Academy will be called Army West Point and don new logos, uniforms and colors, the school

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Army West Point Athletics and Nike collaborated on an 18-month brand evolution program to enhance and perfect upon the celebrated marks of the United States Military Academy, honoring the duty, leadership and rich history of academics and athletics, key characteristics and attributes associated with the Academy.