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About Race For

I Race for Life because of my little sister, Lois. Within the space of two years, my Auntie Ann had lost our Uncle Phil to cancer and then had to go through it herself - without her husband. Lois wanted to do something in tribute to Auntie Ann and Uncle Phil and give back to the organisations that'd helped them. Without any training, she

We're really proud to present the refreshed Race for Life brand with a new campaign for 2024 'Life is worth Racing for.' It combines the joy, magic, and the hope of Race for Life. Watch the advert. Race for Life has been a force for progress over the last 30 years. But the world has changed since we hosted our first-ever event in 1994

Race for Life is a series of fundraising events, organised by charity Cancer Research UK. They involve running, jogging or walking a 5-kilometre, The rules were amended in 2012 to allow boys up to the age of 12 to participate following a determined campaign by Claire Parke. 5

WHAT IS THE RACE FOR LIFE? It all started in 1981 when an avid 12 year old BMX racer from Michigan discovered he had Leukemia. Todd Kingsbury was his name, and like many BMXers, he had dreams of someday becoming a top pro in the sport. Unfortunately, this dreaded disease would keep Todd from

Race for Life launches 'Life is worth Racing for' 2024 campaign. Cancer Research UK's flagship event series, Race for Life, has undergone a brand refresh to modernise and future proof the series.The UK's biggest fundraising event series, which raised 33m in 2023, is returning this year with a bold new creative and a shift in attitude, highlighting the tangible impact of the life

I hope this campaign inspires more people to stick on a pink T-shirt, wig or tutu and join the world's most important race. Alongside a new creative campaign for 2019, Race for Life, in partnership with Tesco, is now open to men as well as women and children and continues to offer a portfolio of events raising money for Cancer Research UK.

Cancer Research UK hopes by refreshing its Race for Life event it can attract a wider and more quotinclusivequot audience to help in its mission to beat cancer. The charity refreshed its master brand back in September 2023 to better showcase the impact of its work on cancer patients' lives rather than just the science behind it. The refresh saw

In 2023, Basis collaborated with Cancer Research UK and its agencies to develop a new brand identity and launch a major new campaign for Race for Life. Together, we tackled the challenge of shifting deeply rooted perceptions of a well-known brand while remaining true to its essence to reach wider audiences.

The campaign, made up of four adverts, shows ordinary people participating in exercise and aims to persuade people that the race is something that everyone can do, not just athletes. Sarah Pickersgill, head of events marketing at Cancer Research UK, said quotOur new campaign puts our amazing Race for Life participants and the cause right at the

The Cancer Research UK CRUK Race for Life campaign, in which women and girls of all abilities join together to walk or run 5 km to raise money for the charity, hosted more than 230 events around the UK from May to the end of September this year. The Race for Life is CRUK's most lucrative fundraising campaign, so it is clear why they are keen to promote the event in the most novel and