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As such, it's wise to choose something more simple, such as a text-based logo. This way, brands can easily penetrate the market through branding and get their name recognised at the same time among customers. Message Clarity. Since text logos contain the name of the organisation, there is no confusion in the minds of the customers.
The FedEx logo is a clever text logo with an arrow hidden in the negative space between the quotEquot and the quotX.quot The quotFquot and quotEquot are capitalized to break up the two words that make up the company's name. If there's one thing you can learn from FedEx's stylized text it's that letters can do far more than just spell out your company's name.
A text logo is a logo that consists of text only, while an image logo is a logo that includes an image or images. Simple, isn't it? Text logos are simple and easy to create, while image logos are more visually appealing and can be more memorable. However, text logos can be difficult to read from a distance, and they can be harder to adapt to
First, you must understand what is a logo before diving deeper into types of logos. A text logoalso known as a wordmark, focuses solely on a business or brand name without additional symbols. Wordmarks rely on typography, font choice, color and sometimes letter spacing kerning or other typographic treatments to create a distinctive visual identity for the brand.
A text logo uses typography as the main focus of the design. It uses space, lines, shape, and letters to create a compelling composition. This means that it is more direct than other logo styles like illustration logos and mascot logos.
A text-based logo, or wordmark, focuses entirely on typography to represent a brand. These logos rely on fonts, spacing, and color to create a visual identity without using icons or elaborate graphics. Think of iconic logos like Google, Coca-Cola, or FedExall of which use text as the centerpiece of their design.
A text logo also sometimes called a logotype or word mark is a logo largely made up of the text of the company's name. This type of logo can have some graphic elementslines, boxes, bordersthat interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or
The key to successful text-based logo design is close attention to detail. Let us explain why brands tend to choose sans serif fonts and how to accentuate your logo using colors. Selection Criteria. An identity is a visual expression of a brand's character demonstrated through colors, fonts, and graphics. Thus, the development of any
What is a Text Logo? Also called a wordmark logo, a text logo is text-based and features the brand name as the main element without including any graphic patterns, symbols, or emblems. Basically, a text logo's main focus is its typography so it has a more direct style than other kinds of logos like illustration logos.
A text-based logo wordmark is a design that uses text as the logo's centerpiece. Instead of incorporating graphics, symbols, or elaborate visuals, it focuses on typography. The design is simple but effective, relying on the font, spacing, color, and layout to convey a brand's identity. Well-known examples of text-based logos include